Project Description: Stock photo, stock illustration, font marketer

Background:
One of the world's leading resources for creative professionals, graphic designers, and multimedia professionals needed assistance with catalog circulation for this specific audience.

Strategies:
Marketry was tapped to develop direct mail media plans which reached print, web, multimedia, game designers along with creative directors/managers, in web design firms, graphic design shops, ad agencies, and in-house publishing departments. In addition, Marketry was consulted to assist in helping to develop specific list test cells and to develop systems that allowed the stock photo company to further enhance its tracking and return-on-investment analyses. Marketry recommended a successful new system whereby both call center and web-based transactions that resulted from catalog circulation are compared to the actual catalog circulation databases, further capturing more detailed and accurate ROI measurements.

Results:
A regular catalog circulation program is in place and is providing positive ROI. With the tracking and ROI system Marketry helped develop in place there is ongoing fine-tuning of lists, creative and offers. This, of course, allows for continued improvement in response and ROI.