BODYSHOP TOOL AND EQUIPMENT NEWS                                   35730

                                                                   4/17/97
            50,964 Bodyshop Tool & Equip          $80/M
                     News Active Subscribers                 612, MK2
            40,261 Independent Body               +$7/M
                     Repair Shops                            ***UNIT-OF-SALE***
             6,870 Auto Dealer Bodyshops          +$7/M      N/A
             3,833 Tool & Equipment                $7/M
                     Distributor/Jobber                      *******SEX********
                   Counts Thru 12/96                         100% MALE

                                                             ****ADDRESSING****
         These are 100% qualified subscriptions to this      4-UP CHESHIRE
         vertical market publication targeting the           MAGNETIC TAPE*
         multi-million dollar auto body repair               P/S LABEL  $7.50/M
         business.  Qualifying subscribers are the
         owner/manager of body shops reporting annual        ****KEY-CODING****
         sales in excess of $200,000.  These are all           $3.00/M
         individually named recipients that control the
         purchases of expensive tools, equipment,            ***MINIMUM-ORDER**
         parts, etc.  Their buying decisions account         5,000
         for millions of dollars each year.
                                                             SAMPLE MAILING
                                                             PIECE REQUIRED
         State:
           ME    295  NH    324  VT    186  MA  1,456        **MAG-TAPE-INSTR**
           RI    220  CT    718  NY  2,833  NJ  1,543         $25.00 NON-
           PA  2,872  OH  2,693  IN  1,309  IL  2,813        REFUNDABLE CHARGE
           MI  1,525  WI    990  MN  1,231  IA    879
           MO  1,221  ND    222  SD    219  NE    542
           KS    735  DE    167  MD    780  DC     95
           VA    914  WV    371  NC  1,240  SC    711
           GA  1,594  FL  2,113  KY    689  TN    872
           AL    846  MS    407  AR    516  LA    716
           OK    766  TX  2,953  MT    234  ID    321
           WY    157  CO    780  NM    308  AZ    575
           UT    335  NV    223  AZ    107  WA    943
           OR    713  CA  4,566  HI    273


       SELECTIONS: SCF, STATE, ZIP $7.00M


       SOURCE:  100% CONTROLLED     CIRCULATION

         100% Business address

         Net name not available.

         Updated semiannually.

         Last Update:  12/31/96
         Next Update:  07/97

       CONFIRM-DT:  3/24/97
       UPDATE-DT:  12/31/96

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