LOTTERY CLUB PLAYERS HOTLINE                                       32358

                                                                   4/17/97
            28,000 * Monthly Hotline Buyers       $95/M
                     (Average)                               612, MK2
           319,000 Last 12 Months                 $85/M
                   Telemarketing (Includes       $150/M      ***UNIT-OF-SALE***
                     Phone Numbers)                          $79.00 AVERAGE
                   Counts Thru 11/96
                                                             *******SEX********
                                                             60% MALE 40%
         * Monthly hotline available last week of month.     FAMALE
                                                             CAN SELECT
         Cash hungry people who have spent $79.00 to
         play the Florida State Lottery.  These buyers       ****ADDRESSING****
         have all responded to a telephone solicitation      4-UP CHESHIRE
         to participate in 12 separate lottery               MAGNETIC TAPE*
         drawings.  That's 450 chance to win.  These         P/S LABEL  $8.00/M
         avid players are hoping to win over $6 million
         dollars in prizes every week.  Approximately        ****KEY-CODING****
         50% of the file has credit cards.                     $2.50/M

                                                             ***MINIMUM-ORDER**
       SELECTIONS: SCF, STATE, ZIP, GENDER/SEX $5.00M;       5,000
                   CREDIT CARDS, MONTHLY HOTLINE $10.00M
                                                             SAMPLE MAILING
                                                             PIECE REQUIRED
       SOURCE:  100% TELEMARKETING
                                                             **MAG-TAPE-INSTR**
                                                              $25.00 NON-
                                                             REFUNDABLE CHARGE
         100% Home address

         Note:  Service bureau ships by Fed Express only

         Updated monthly.

         Last Update:  12/96

       CONFIRM-DT:  4/16/97
       UPDATE-DT:  12/01/96

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