REAL ESTATE AGENTS                                                 12571

                                                                   4/17/97
         1,318,748 Total Real Estate Agents       $45/M
           610,302 Broker Agents                  +$5/M      509, MK2
           708,183 Sales Agents                   +$5/M
           873,808 One Per Address                +$5/M      ***UNIT-OF-SALE***
           737,566 * Home Address                 +$5/M      N/A
                   Counts Thru 08/95
                                                             *******SEX********
                                                             517,009 FEMALE
       The most comprehensive list available anywhere        630,069 MALE//CAN
       for these active professional agents.  They are       SELECT
       active buyers of both business and consumer
       products and services.                                ****ADDRESSING****
                                                             4-UP CHESHIRE
                                                             MAGNETIC TAPE*
       * Home address equals:  One record per address &      9T/1600 BPI
       three line address's only.                            P/S LABEL  $7.50/M

                                                             ****KEY-CODING****
       SELECTIONS: A/B SPLIT $2.50M; SCF, STATE, ZIP,          $2.50/M
                   GENDER/SEX $5.00M
                                                             ***MINIMUM-ORDER**
                                                             5,000
       SOURCE:  100% COMPILED
                                                             SAMPLE MAILING
                                                             PIECE REQUIRED
       State:
         AK   1,202  AL  12,629  AR   7,722  AZ  10,200      **MAG-TAPE-INSTR**
         CA 245,357  CO  27,701  CT  19,882  DC   2,577       $25.00 NON-
         DE   3,280  FL 150,700  GA  21,628  GU       4      REFUNDABLE CHARGE
         HI   3,155  IA   8,818  ID   4,534  IL  81,376
         IN  44,346  KS   9,270  KY  11,606  LA  11,998
         MA  47,710  MD  30,038  ME   4,010  MI  52,980
         MN  17,325  MO  29,453  MS   5,436  MT   2,037
         NC  57,260  ND   1,073  NE   5,957  NH  11,151
         NJ  11,596  NM   7,549  NV  15,420  NY  17,846
         OH  30,730  OK  11,022  OR  20,991  PA  39,579
         RI   7,387  SC  22,043  SD   1,115  TN   9,742
         TX  89,642  UT   9,275  VA  38,276  VT   3,192
         WA  13,745  WI  23,287  WV   2,445  WY   1,424

       100% Zip + 4 coded, address standardized and
       CASS certified

       Payment due 30 days from mail date.

       Allow 5 working days to process order.

       Updated annually.

       Last Update:  09/95
       Next Update:  09/96

       CONFIRM-DT:  4/16/97
       UPDATE-DT:   9/01/95

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