Behavioral Intent Targeting
Behavioral Intent Targeting is a technology that monitors B2B content consumption activities and aggregates this information into actionable behavioral intent information for Marketry clients.
B2B content consumption is monitored across hundreds of the most active business and technology sites generating more than 20 million monthly interactions. Content downloads, (including search, white paper downloads, webinars, trade show registrations, article reads, video, social, IP and more) are categorized into 2300 topical categories, allowing us to identify the specific content consumption that best aligns with your products and services.
With this technology we are able to:
- Email Segment Builder: This product suite allows marketers to create segments within your own prospect database that have demonstrated a recent increase in downloading topically targeted content – case studies show that identifying these individuals can lead to a 200% to 400% increase in email response.
- Identify which companies within a target account list are "surging" in topically specific content consumption.
- Analyze all companies within your business demographic target and append content consumption scoring, to identify which companies are your best prospects.
Content consumption monitoring can make a substantial positive impact on your prospecting efforts.
Contact Marketry and learn how to benefit from implementing this cutting edge technology today.